WE WANT EQUAL REPRESENTATION FOR MEN AND WOMEN
We host events for people. Men, women, children. ALL people. We feel everyone should be represented, and we want to create an atmosphere where everyone feels comfortable. To that end, we will keep categories uncapped for female participants – even when we’re sold out. You won’t see us make a big deal about it and you probably haven’t read about it in a big bike mag (you actually have to pay for those), but we’ve been promoting equal representation since 2018 because it’s the right thing to do – not to please shareholders.
It’s not about how fast you finish. it’s about IF you finish, and every finish matters. We’ve witnessed thousands of people finish since 2015 at events such as Polar Roll, Marji Gesick, and the Crusher. Elites baffle us with their speed while every-day men and women inspire us with resilience and tenacity. Everyone deserves a person waiting for them at the finish line – so if you won’t quit, we won’t quit.
It’s not going to be easy. We create events to change you. Welcome to the family, CRUSHER.
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